Driving this growth is the Millennial and Gen Z demographics, who appear to be more health-conscious than their elders and have popularized terms like “ sober curious ” and “ Dry January. ” According to market research firm Nielsen, 66 per cent of millennials say they’re making efforts to reduce their alcohol consumption — well above the average 47 per cent among all U.S. consumers 21 and older.
If you're looking for a non-alcoholic option to celebrate any occasion then this is the one for you. It tastes like a champagne, looks like a champagne, feels like a champagne but no headache the next morning...